Kristijan Petkoski guest lecturer at Chapman MBA Program - AAU Prague
Kristijan Petkoski, MSc, Lecturer at UACS, was present at the Chapman University MBA program held at Anglo-American University Prague on the 29th of October, 2011. As a guest lecturer, Petkoski held a two-hour lecture and workshop via video conference to the Marketing Strategy class. The topic of the presentation was Brand Strategy. Petkoski elaborated the Ogilvy’s Big Ideal - tool for building brands and further presented two case studies explaining how brand building works in practice.
Gorjan Lazarov, MBA, General Manager of the luxury Boscolo Prague Autograph Collection Hotel and Lecturer of Marketing at Anglo American University and Marketing Strategy at Chapman University said: “All of the students appreciated the experiences and ideas shared by Petkoski. It was a great opportunity using the latest technology to “travel” to the Balkan region and provide a truly unique global marketing experience to the students. The branding concepts presented by Petkoski stimulated a lively debate and the guest lecture was a great contribution to the course.”
Anglo-American University is the leading private university in the Czech Republic and one of the most respected English institutions of higher education based in a non-English speaking country. It offers a top level MBA program in cooperation with Chapman University and their Argyros School of Business and Economics (ASBE). Petkoski was Lecturer in International Marketing and Introduction to Advertising at AAU Prague in 2008-2009.