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slika
27.02.2015

The unique story of the successful Brand MAMA's ajvar was presented by the guest lecturer Petar Lazarov from Macedonia Export on Sales Management classes on Thursday, 27th of February 2015. Mr. Lazarov presented the importance of the strategy and the analytic approach in building a successful brand. This semester, the UACS Marketing students will have the opportunity to work on the new brand extension marketing communications strategy.


MAMA's brand is an excellent marketing example of an appropriate strategic positioning, with excellent examples of building Brand personality and Brand extensions in few new MAMA's product lines. Students got the importance of trade marketing and Consumer's usage development, for creating bigger sales, long-term customer profitable relationships and becoming preferable brand among customers. 


slika
25.02.2015

The third year students from School of Business Economics and Management, major Marketing visited the marketing agency “New Moment”on 24th of February. Ms. Ivanovic talked on the topic of how one day in a marketing agency looks like and she presented us with the concept of “New Moment” itself.



“New Moment” is founded in 1993 and it can be described as a creative, unpredictable, caring are ready to take a step further to achieve the best of the best for its clients or also known as accounts. Ms. Ivanovic explained that this agency is a regional agency but it is independent of the others. The region in which “New Moment” as a marketing agency can be found is mostly the whole Balkan region. The agency of Macedonia is taking care of the strategically part in the marketing process in Kosovo and Albania. As one of the first and well positioned marketing agencies in the whole region, “New Moment” considers his strategic planning, creative work, research, public relations, media planning and media buying, event management, consulting, promos are their strong sides, although consulting as a service is not much used by the accounts.



slika
18.02.2015


Today's edition of the Teach & Research Seminar Series featured the topic "Publishing in a journal with impact factor" by our Vice-Rector for Research, D-r Marjan Petreski. Continuation of TRSS is envisaged with statistical research methods for a successful publishing over the entire semester.

slika
11.02.2015


UACS ICT major students spend two hours in creative environment trying to find solution to social challenges in the country. M-r Aferdita Haxhijaha Imeri, co-founder of Social Innovation Laboratory, regional body that is active in the field of social innovation, realized a workshop on social innovation. The aim was to better prepare students for the upcoming Social Impact Award, now open to Macedonian students.

The two ideas for social innovation generated in the class were successfully presented by the students, as seen on the picture.

slika
09.02.2015

On Friday, 6 February, UACS had the honor to have Mr. Druid Orion participate at the Leadership MBA Class for the second time. Mr. Orion is the President and the founder of the F-Stop which is the serial entrepreneur in few industry sectors around the world.
In his lecture which was on the topic “Doing business in an international company” his innovative and stimulating talk gave the students and insight into international management and he motivated our students when he talked about him visiting Macedonia to explore investment potentials and the local way of conducting business.




slika
21.01.2015


Get a taste of what college looks like! At UACS, we are offering you the opportunity to prepare for your future education! 
The academic program places high school students in three week intensive college/university level courses which may be applicable for a future degree. This intensive program will give you the chance to experience the teaching methods and techniques by international faculty, and learn new and exciting things that will help you decide your future career.

During the course you will visit the Central Bank of R. Macedonia, the Parliament, take a tour of some of the biggest companies, and meet many esteemed professionals from the Macedonian industry. 

Course duration: June 15 - July 03,2015

Early registration: May 10, 2015


slika
13.01.2015

 
CALL FOR PAPERS
University American College Skopje is proud to initiate the 10th annual international academic conference on European integration
 
EUROPEAN INTEGRATION – NEW PROSPECTS
Skopje, Thursday 21 May 2015


This inter- and multi-disciplinary one-day conference seeks to explore new and alternative prospects of European integration from a fresh, critical and forward looking perspective - one that goes beyond the current stalemate in the debate over federalist vs. nationalist tendencies and the delayed EU enlargement.
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