Name

Ilijana Petrovska

Course

Principles of Marketing, Marketing Management, Advertising and Promotion, e-business

Education

Feb 2010 University ”St. Cyril & Methodius”, Faculty of Economy - Skopje

PhD Degree - “Effects from IMC strategy implementation in the banking industry”

June 2007 University ”St. Cyril & Methodius”, Faculty of Economy – Skopje

Master Degree in Marketing MBA “Promotional mix in the banking industry”

Oct. 1998 University”St. Cyril & Methodius”- Faculty of Economy

Bachelor Degree in Economics with a banking specialisation. Final thesis “Payment cards

in the world and Macedonia”;

Memberships

AIESEC (International student organisation for management and economics) member 1993-1998

• Chairman of the Macedonian National Conference Dec. 1997

• Trainer on National Conferences and Meetings Dec.1995-Dec. 1998

• Trainer and facilitator at Local Committee in Siegen, Germany Oct.- Nov. 1997

• A representative on the International Congress, Atlanta, USA Aug-Sept 1997

• Vice President for Projects in the National Committee June 1996- June 1997

• A representative on the Global Theme Conference, Basel, Switzerland May 1997

• National Committee responsible for Balkan Trainers Team Oct. 1996 – May 1997

• A delegate on the AIESEC Summer School “Practising New Ways of Business” in Bristol, UK July 1996

• A representative on the International Congress in Poland March 1996

Research & Publications

„The importance of Integrated Marketing Communications during financial crises in the Republic of Macedonia”, Ilijana Petrovska, Nada Sekulovska, paper accepted for the 3^rd Annual Academic Conference „Contemporary problems in management: Exploring the Boundaries”, Moscow, Russia

23 Nov 2010

„The Challenges of the Marketing communication strategy during the Global Economic crisis in the Financial industry”, Ilijana Petrovska, Marjan Bojadziev, Nada Sekulovska, paper presented and published in the Conference Proceedings at Ekonomski Fakultet Skopje International Conference „The Challenges to Economic Theory and Policy in the

Aftermath of the Global Economic Crisis” 12/13 Nov 2010

“Global marketing communication strategies after Lisbon Treaty”, Ilijana Petrovska, Ljupka Naumovska, paper presented at the 5th UACS International Conference on European Integration, Skopje 20 May 2010

„Marketing communication of the banks during crises”, Marjan Bojadziev, Ilijana Petrovska, paper presented at the Assembly of the Macedonian Marketing Association, Ohrid November 2009

“Chaotics” Kotler & Caslione, Macedonian edition, Marjan Bojadziev, Ilijana Petrovska, Igor Petrovski September 2009

“Financial Institutions’ Advertising during economic downturn”, Ilijana Petrovska, Milica Todorovska, Ljupka Naumovska, paper presented at the 4th UACS International Conference on European Integration, Skopje

29 May 2009

„Personal selling in banking“, Macedonian Marketing Association publication and presentation, held in Krusevo, Economic Faculty - Skopje

October 2008

„Customer oriented marketing in the banking industry” „Economy and business” September 2008

“Marketing On-line Banking” paper presented at the 3rd Annual Conference on European Union Integration “Globalization of the Region – EU Perspectives as a Challenge” – Skopje30 May 2008

“Challenges and world trends in Banking”, publication in “Business” business daily newspaper 16 April 2008

“IMC as a base for successful banking business”, publication in “Business” business daily newspaper 15 April 2008

“Sales Promotion in banking”, Macedonian Marketing Association publication and presentation on the topic “Product and services policy for the domestic and foreign market”, held in Krusevo, Economic Faculty - Skopje, pg. 193 16 - 17 October 2003

“Sales Promotion in Banking”, Stopanska banka AD – Skopje, periodical magazine, No.5-6 May-June, 2003

Work Experience

University of American College, Skopje, Macedonia April 2008 - now

Head of Marketing Department of School of Business Administration September 2010

Promoted to Associate Professor, since 28th of May 2010;

Stopanska Banka AD - Skopje, Skopje, Macedonia Jan 2002 – Mar 2009

Promoted to Marketing Manager, Retail Banking Division from May, 2004

Senior Consultant in the Marketing & Sale Department, Retail Banking Division

• Market analyzes,

• Marketing planning & building a marketing strategy,

• Development & implementation of new products: Mortgage loan, Consumer loan for citizens, Visa credit card

• Development and implementation of advertising campaigns for: Mortgage & Consumer loans, Visa campaign

• Web page development

• Sales channels development and promotional materials production;

Makedonska Banka AD Skopje, Skopje, Macedonia Sep 2001- Jan 2002

Marketing coordinator

• Development & implementation of:

o Payment process campaigns, Euro currency implementation, Branch network development, Web page

development coordinator;

S Team Bates Saatchi & Saatchi, Skopje, Macedonia Dec 1998 - 2001

Account Executive Supervisor of:

• British American Tobacco on Lucky Strike brand with successful launch campaign accomplishment during October –

December 2000; and launch campaign in Albania 2001.

• BMW, Rover & Land Rover account with print and TV campaign, auto fair exhibits, Land Rover Rally organization and launch

events. Period 1999 - 2001

• NIKAS meat company opening ceremony and launch campaign execution. Period 2000/2001

• Warner Lambert handling for Halls TV campaign, sampling promotions and VITA C campaigns. Period 1999-2000.

• OKTA crude oil pipeline official inauguration ceremony organization and executed public opinion research.

• Hellenic Petroleum EBRD official loan assignment ceremony organization.

Diners Club, Skopje, Macedonia Nov.1998

Writing an advertising and informative material, as a result of the final thesis.

World Bank, Skopje, Macedonia Oct.1998

Temporary work as an interpreter on meetings concerning taxes, investments, insurance and social assistance.

Financial Services Volunteer Corps, Skopje, Macedonia April 1997-1998

Assistant to the director, translating, arranging and attending meetings.

Commerzbank, Siegen, Germany Oct.- Nov. 1997

Traineeship as an assistant in the Foreign Department, processing letters of credit, Payment orders and other transactions.

Saatchi&Saatchi, Skopje, Macedonia March 1994

On-site marketing and a research assignment.

Green Economics Institute’ training program ‘Youth in Action’

• expert trainer and lecturer 2011

UACS International Conference on European Integration

• organizing committee member of the 4th , 5th and the 6th Conference 2009 - now

Macedonian Marketing Association 2002 - now

AIESEC Alumni 1998-now

• Consulting and support of current AIESEC members

• Alumni conference participation on IPM, in Ohrid, Macedonia February, 2008

• Trainer on WEASTCO – regional conference on the topic “World challenges” October 2003