On November 13, 2025, our Business Analytics students at UACS had the pleasure of welcoming Mr. Viktor Mitevski, Co-founder and Executive Director of Association for Research and Analysis ZMAI, as a guest lecturer, hosted by Ana Jovanovska, our Lecturer of Management Practice.

Mr. Mitevski introduced students to Data-Driven Storytelling, showing how data, visualization, and narrative come together to reveal insights and support decision-making. Through practical examples and a real-world case, students learned how transforming raw data into engaging stories helps clearly communicate insights. The session received excellent feedback, with students highlighting the importance of reading and interpreting data, as well as gaining practical skills in crafting data-driven stories.

We thank Mr. Viktor Mitevski for sharing his expertise and inspiring the next generation of data-savvy business analysts.